Marketing Operations Consultant.
We build marketing operations systems on Airtable — campaign management, approval workflows, executive dashboards, and AI reporting.
The Problem
The Real Problem Isn’t Execution.
Most marketing operations teams at the 50–500 person stage are running on spreadsheets, email threads, and Slack messages that nobody fully owns. Campaign status lives in five places. Approvals happen in Slack. The weekly report gets rebuilt from scratch every Friday. When leadership asks what’s in flight, someone has to spend two hours pulling it together. The team isn’t the problem. The system underneath them is.
WHAT TO EXPECT
What a Marketing Operations Consultant Builds
You come with a specific problem. We work through it together — diagnosing the issue, mapping the solution, and leaving you with a clear next step you can execute immediately.
Campaign Workflow Systems
Every campaign, project, and handoff visible in one place — automated notifications keep your team moving without a status meeting.
Marketing Campaign Tracker
A live view of every campaign in your pipeline — status, owner, launch date, budget, and performance — updated automatically as your team works.
Executive Dashboards
Real-time visibility into campaign status, budget, and performance — built for decisions, not data entry.
Approval and Intake Automation
Requests that arrive complete. Approvals that route themselves. The back-and-forth stops before it starts.
AI-Powered Status Reporting
Automated agents that gather updates from campaign owners and synthesize them into structured reports.
Tool Integrations
Slack, HubSpot, Google Drive, Salesforce — connected to a central Airtable system so data flows automatically instead of being re-entered manually.
“It’s been a complete game changer for our team.”
Cara
The Kraft Heinz Company
“I was astounded by the team’s ability to take our complicated direction and translate it into a system that was user-friendly, dynamic and intuitive. It’s been a complete game changer for our team.”
Erica
Talent Acquisition Startup
“Park West Digital understood our workflow challenges and designed an efficient tool. They delivered beyond expectations and even anticipated our need to scale quickly. The app they built became critical to our company’s operations.”
Jack
Urban Data Strategies
“Park West has been an excellent partner throughout this program and has been the driving force the design and delivery of highly customized solutions for one of the largest social impact organizations in the U.S.”
THE SOLUTION
How It Works
Workflow Assessment
One workflow traced end-to-end. Written findings yours to keep. Credited toward any Blueprint or Implementation engagement.
Blueprint
Complete system design before any development begins. Every workflow mapped, every automation specified, every integration defined.
Build
Fixed price, fixed timeline. Training, documentation, and 30-day post-launch support included.
FAQ
Common Questions
A marketing operations consultant diagnoses why your team’s systems are breaking down and designs the infrastructure to fix it — workflows, automations, integrations, and dashboards built around how your team actually works. At Park West Digital, that means Airtable as the central system with everything else connected to it.
Martech consultants typically focus on tool selection and integration. We focus on operational system design — how work actually flows through your team, and building the infrastructure that makes that flow automatic.
Primarily teams at companies with 50–1,000 employees running multiple campaigns across channels. The sweet spot is teams that have outgrown spreadsheets but haven’t invested in a proper operational system yet.
No. We assess your current setup first. Airtable is our primary build platform but the Workflow Assessment is tool-agnostic — we map how the operation actually runs before recommending anything.
Depends on scope. Most marketing ops implementations run 4–8 weeks from Blueprint to handoff.
The Blueprint is the complete system design — every workflow mapped, every automation specified, every integration defined — delivered as a document before any building begins. The Implementation is the build itself. You can buy a Blueprint and build it yourself, or have us build it.
Yes. Every implementation includes live training sessions and documentation so your team can own and maintain the system after handoff.
Yes — we audit and rebuild existing setups where possible rather than starting from scratch. The Workflow Assessment is the starting point either way.