Case studyManagement consultingAI + Airtable

Brilliant discovery calls. Hours lost writing them up.

The client

A transformation consultancy automating discovery.

Seeking to automate the journey from sales calls to strategic proposals.

The challenge

A universal consulting problem, at scale.

Discovery calls produced unstructured data that reps spent hours summarizing, and by the time proposals were written the sharpest insights had gone missing.

  • Discovery calls producing unstructured data that reps spent hours summarizing
  • Client problems never systematically mapped to the firm’s capabilities
  • Key insights lost by the time a proposal was written

No scalable way to learn from hundreds of client conversations.

The solution

Leo, AI-powered discovery intelligence.

Over three months we built a proof of concept that listens to client calls, identifies problems, and maps them to the firm’s solutions. The pivotal innovation wasn’t the AI.

Foundation

The solution-mapping matrix

We formalized the firm’s Delivery Framework into a matrix that became Leo’s intelligence foundation.

Pipeline

Transcript to structure

Fireflies and Otter ingest the call, OpenAI models extract the problems, Make and Steamship orchestrate the run.

Review

Airtable interfaces

Custom interfaces where the team reviews, corrects, and approves every summary before it leaves.

Leo · discovery summary
A generated discovery summary: five findings, each with the recommendation, deliverables and outcome, with client details redacted

The results

Proof of concept, delivered.

  • 26 discovery summaries generated from real client calls
  • 5 golden examples created as quality benchmarks
  • 100% problem-capture rate, against a ~60% manual baseline

Why it matters

We didn’t promise magic. We built a system, measured honestly, and created a clear path to excellence — iteratively and transparently.

Start here

Show us how the work moves today.

Thirty minutes. You walk us through how the work moves today; we tell you where it's breaking and what a system would take.

Pick a time and we’ll be there.